While waiting for my iPad Mini (and iPad 4) to arrive on Friday, I found myself perusing a few of the early reviews and impressions. It's been around two years of iPad Mini rumors, and that adds up to two years of hype. And for those who don't feel like the iPad Mini lived up to that hype, it adds up to two years of disappointment.
As can be expected, the reviews were mixed, with some impressed and some that felt the iPad Mini was simply a shrunken iPad 2. I strongly disagree with that last opinion -- the iPad Mini is definitely more than (and better than) an iPad 2 -- but the one statement that stuck in my mind was one reviewer's insistence that he began to reach for the iPad Mini more than his iPad 3. It seemed a little bit too... fanboy to me.
And yet, as I gave the Mini a good workout throughout the weekend, I quickly saw what he meant. The iPad Mini is just... comfortable. Not too small to make browsing the web a chore, not too large that it takes two hands, the iPad Mini sometimes seems more a companion than a device.
Apple Sells 3 Million in 3 Days
While they didn't break it down by iPad Mini sales and iPad 4 sales, Apple did announce that they moved three million tablets over the weekend. This compares favorably to the iPad 3's launch, which sold 1.5 million Wi-Fi only units the first weekend. (The 4G versions of the iPad Mini and iPad 4 won't ship for a couple more weeks.)
It's a good assumption that many of those sales come from the iPad Mini, which will attract new buyers to the iPad. The iPad 4 is definitely the flagship product, but it is more of an incremental upgrade over the iPad 3, so it won't have as many people buying it as an upgrade to their current iPad.